Celebrate
A celebration
Let’s celebrate the launch of our new product unique to South African Woolworths stores - crispy, succulent, home-style Southern Fried Chicken Portions.
A new discovery
Finlar constantly explores new ideas and trends to keep abreast of the latest global technology, recipes and products for our clients. Two years ago, we identified an exciting new product at M&S stores in the UK; a whole Southern Fried Chicken. The Woolworths management team were blown away by the moreish, scrumptious flavour of the unique coating.
A celebration
Let’s celebrate the launch of our new product unique to South African Woolworths stores - crispy, succulent, home-style Southern Fried Chicken Portions.
A new discovery
Finlar constantly explores new ideas and trends to keep abreast of the latest global technology, recipes and products for our clients. Two years ago, we identified an exciting new product at M&S stores in the UK; a whole Southern Fried Chicken. The Woolworths management team were blown away by the moreish, scrumptious flavour of the unique coating.
From London to Cape Town
And so began a 24-month journey of scientific trial and discovery to bring this quality product home to Woolworths customers in South Africa. Localising the ingredients and process, we benchmarked the product against the M&S version and similar competing products to create a decadent flavour and texture that surpassed our expectations. The flavour profile of this product is all about the combination and balance of specially sourced and selected home-grown herbs and spices to achieve the perfect southern fried taste and aroma – an indulgent experience. This coating has become the new benchmark for the southern fried flavour in our coating range and Woolworths plans to expand to other Southern Fried products.
