It was a joyous day when the teams from Finlar and Woolworths celebrated our achievement at the WOOLWORTHS taste testing rooms in Cape Town. Woolworths Head Office employees at Longmarket street in Cape Town also got to taste test Southern Friend Chicken Portions and the response was phenomenal, with great excitement for the product.

“This is an incredible story of collaboration between the Woolworths and Finlar teams,” says Marius Marais, Commercial Executive at Finlar. “I’d like to especially thank the brilliant Cleo Delcarme (main pic, far right) and Robyn Butting from Woolworthsand our innovative team of product developers, Sheetal, Lize, Esmeralda, and Sylvia who worked tirelessly for nearly two years to bring Southern Fried Chicken Portions home to Woolworths.

“The partnership with the Woolworths team who are amazingly supportive, creative, and responsive was invaluable in manifesting Southern Fried Chicken Portions locally. We are excited to monitor the responses of Woolworths shoppers to this word-class product. We believe in this product, and hope Woolworths retail customers will too.”